Branding Case Study

Client Background

McDonald’s approached our digital agency seeking a creative and eye-catching poster design to promote their upcoming gospel tour. The tour features several popular gospel artists who will be performing at McDonald’s locations across the country. McDonald’s wanted a poster that would reflect the uplifting and joyful nature of gospel music, while also showcasing the artists who will be performing.

Our Approach

We began by researching the target audience and their preferences for gospel music. We also analyzed McDonald’s existing brand identity, such as its logo, color scheme, and typography, to ensure that the poster design would be consistent with the overall brand.

Once we had a clear understanding of the client’s needs and preferences, we started the design process. We experimented with several design concepts and presented the client with a range of options. We also provided detailed explanations of each design concept to help the client understand our thought process and decision-making.

After receiving feedback from the client, we refined the chosen design concept and made necessary adjustments until the client was completely satisfied with the final product.

Results

The final poster design we created was colorful, energetic, and perfectly aligned with McDonald’s brand identity. The design featured high-quality images of gospel artists, bold typography, and a color palette that reflected the joyful nature of gospel music.

The poster was distributed both digitally and physically in McDonald’s locations across the country, and the client reported a significant increase in attendance for the gospel tour events. The client was extremely satisfied with the outcome of our work and has since recommended our agency to other businesses.

Conclusion

Our agency was able to successfully create a creative and eye-catching poster design for McDonald’s gospel tour that helped them achieve their marketing goals. By conducting research, collaborating with the client, and using our design expertise, we were able to deliver a design that perfectly aligned with McDonald’s brand identity and resonated with their target audience.