Goals

Increase brand awareness

Drive customer engagement
on social media

Increase the growth-rate and conduct audience behavioural analysis

Our Approach

Identifying target audience

Digital Presence Audit > Buyer’s Persona > Competitor Analysis.

Designed data collection tools to understand the demographics and psychographics of the target audience. The target audience for iBroked was iPhone users who faced frequent issues with their devices and were in need of quick and convenient repair services. Which included; Women and busy professionals and professionals with very limited time on their hands.

Creating a social media strategy

We created a social media strategy that focused on leveraging the power of visual content to engage with its target audience. This included creating high-quality content showcasing its repair services and the convenience of getting repairs done at the customer’s doorstep.

Launching a social media campaign

We launched a social media paid ad campaign on Facebook and Instagram. The campaign was designed to generate awareness, increase engagement and drive conversions.

Engaging with followers

iBroked consistently engaged with its followers by responding to comments and messages, creating interactive polls, and sharing relevant content. This helped in building a strong relationship with its followers and encouraged them to become loyal customers.

Results

First three months

Followers Growth

56%

In 12 Months

Organic Sale Growth

0-3 /day

Conclusion

The success of iBroked’s social media marketing campaign demonstrates the importance of having a well-defined target audience and a strong social media strategy. By consistently engaging with its followers and leveraging the power of visual content, iBroked was able to build a strong brand reputation and increase customer engagement, leading to increased conversions and customer satisfaction.